Aimee Smale Opens Odd Muse Flagship Store In Covent Garden

Spotted: Reigning Forbes 30 Under 30 honouree Aimee Smale, staking her claim on the high street by giving her slow fashion label Odd Muse, an Insta-perfect Covent Garden home.

Odd Muse’s flagship store is a sanctuary for those seeking luxury pieces & the kind of sustainable style that will stand the test of time – consider it the chic hideout for classical fashion rebels.

Rumour has it, A’s got her eye on a few extra links to add to her chain in 2024.

One things for sure… wherever this stylish empire takes over next…
I'll be there, front row & center.

Let the fashion games begin.

Image Credit | @aimeesmalex

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