Spotted: Elif Sürmeli

Spotted: Elif Sürmeli, the elusive architect of understated elegance. 

Whilst I've been observing discreetly from the rafters, the visionary behind @azra.thelabel, has been crafting her vision into reality, revolutionising modest fashion, without comprising on luxury.

 Rumour has it, 2024 will be Elif & Azra’s defining year.  

Watch & learn.

Follow @ensurmeli

SPOTTED

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The trendsetting ones to watch

08
Jan

Spotted: Arina Orlova

Spotted: Arina Orlova, a curator of nostalgia, transforming everyday moments into cinematic masterpieces.Arina's wardrobe, is a love lett...

08
Jan

Spotted: Sarah Ndiaye

Spotted: The dawn of the reign of the new "S" in town - Sarah Ndiaye. Sarah’s style is a mesmerising blend of Parisian streetwear & ...

08
Jan

Spotted: Luca Lorenz

Spotted: Luca Lorenz - turning heads, setting trends & breaking all the rules.  A makeup & fashion chameleon, Luca effortlessly s...

08
Jan

Spotted: Ariel Nicole

Spotted: Ariel Nicole, our self proclaimed ‘next-level alien’, gracing us with her very own kind of signature minimalism, that’s truly ou...

08
Jan

Spotted: Raquel Puente

Spotted: Raquel Puente, primed & ready to snatch 2024 & make it her fashion fiefdom.  Spilling wardrobe, beauty, & lifestyle ...